(Pre-Order) The Product-Market Fit Accelerator: Chaos to Clarity in 16 weeks

You’re 3–12 months (or even 3 years) into your startup and traction is still murky. You’ve got a few users, maybe some feedback, but not enough momentum to quit your job, or raise that seed round.

You're stuck in the middle zone: too far in to quit, not far enough to win. On top of that, you're still not sure if anyone actually wants what you’re building.

This playbook changes that. It will get you signal, save you thousands of dollars on unnecessary development, and help you build a minimum buyable solution to get paying customers.

🚀 What You’ll Get:

✅ The 4-Phase PMF Playbook: Step-by-step system to validate, refine, and scale your product.

✅ PMF Tracker (Notion template): Track signals, insights, metrics — all in one place.

✅ Customer Interview Scripts: Ask the right questions and get real answers.

✅ Pricing Test Tools: CAC, LTV, ROAS calculators and value-testing frameworks.

✅ Sample Deep Dive: Full Phase I walk-through.

🧠 Built by a founder who:

- Went through Techstars and 500Startups

- Raised $4M from top VCs (after 100s of no’s turned into multiple term sheets in 2 days)

- Exited her company to Hopper

📅 Sample Module: What's Inside Each Phase?

PMF is 4 things:

1. Are you adding enough value?
2. Are you communicating that value effectively? (pricing is a signal of this)
3. Have you identified the right audience/market?
4. Are you reaching that audience effectively and scalably?

Note: Most companies skip to 4 without validating 1-3 and wonder why their marketing $ are being wasted. This guide helps you nail 1-3 so you're marketing actually pays off.

A throughline of all this is: Do the economics work out such that you have a real, sustainable business?

Phase I: Are You Adding Enough Value?

Goal: Validate that your product solves a real and urgent problem.

You’ll learn:

• How to use the Sean Ellis PMF survey (with interpretation framework)
• How to run "Money Question" interviews that surface buying signals
• What to do when feedback is positive but users still don't convert
• The difference between a Minimum Viable Product and a Minimum Buyable Solution

Phase II: Are You Communicating That Value Effectively?

Goal: Ensure your messaging, positioning, and pricing clearly reflect your product's value.

You’ll learn:

• The 5-second homepage clarity test (with scripts)
• How to fix copy that confuses or oversells
• Simple website metrics that predict PMF success
• How to test value clarity without spending on ads
• How to run a Van Westendorp price sensitivity test (with template)
• Why pricing is perception: what low price might be signaling

Phase III: Have You Identified the Right Market?

Goal: Focus your effort on the audience that feels the pain most and pays for it.

You’ll learn:

• How to segment and validate different user personas
• What traction looks like across niches (and how to spot false signals)
• How to pivot audiences without rebuilding your product
• The difference between casual users and high-intent buyers

Phase IV: Are You Reaching the Right Market Effectively?

Goal: Prove that acquisition and retention are scalable — with sustainable economics.

You’ll learn:

• The 4 key metrics to track pre-scale (LTV, CAC, ROAS, Payback)
• How to find your most profitable acquisition channel
• What to do before you pour money into paid ads
• How to use early customers to generate organic growth
  

✨ What Other Founders Are Saying:

Get the advice that helped these founders gain clarity, traction, and momentum.

“Susan outlined simple steps I could implement over the next 60 days. Worth every penny and more!”
— Alexa (RajaniMD)

“I learned more from Susan in 15 minutes than I did anywhere else in terms of developing my product. Thank you!”
— Eni (AI Travel App)

“Susan was an incredible mentor. She got in the weeds, challenged my assumptions, and gave me both strategic and tactical clarity. I left the call more focused and confident.”
— Bryan (Flight Price Drop Refund App)

“She gave practical, honest guidance. Clear, sharp, and grounded in real experience. I left with actual next steps.”
— Bokang (Solo Female Traveler App)

🚫 Stop Guessing. Start Gaining Traction.

No theory. No guesswork. Just founder-tested guidance that works.

Build a product people actually want. Without wasting time, money, or your sanity.

🎉 PRE-ORDER BONUS — 40% OFF

Lock in the full PMF Playbook + Tracker at a deep founder discount.

💸 Pay $49 now

🗓️ Pay $100 at launch

📦 Regular Price = $249

This is a one-time pre-launch offer for early adopters who want to get first access and founder pricing.

⚡ Join now, save big, and be first in line.