Hey — I’m Susan 👋 I’m a founder, product strategist, and former startup operator who knows what it feels like to grind for traction, pitch 100+ VCs, and still wonder if your product's actually working. I’ve built and exited a venture-backed startup (sold to Hopper), raised $4M after hearing “no” more times than I can count, and coached hundreds of early-stage dozens on finding product-market fit — fast. Now, I create no-fluff digital tools to help first-time founders stop guessing and start building what people actually want. If you're stuck in that brutal middle zone — too far in to quit, not far enough to win — I made this for you. Let’s fix it.